12:59:40 From mariedamico : a dog and fish 13:00:26 From Chris Pawar : dogs, cats, a turtle 13:00:47 From mariedamico : Oh, yes, I forgot. I had a turtle too 13:01:09 From Chris Pawar : hello! 13:01:15 From iPhone : hello! 13:01:26 From iPhone : it’s Evan 13:02:06 From mariedamico : thanks. glad to be here. 13:03:21 From iPhone : W: website launched 13:03:35 From Chris Pawar : A friend’s husband is looking to have me to some pro bono writing 13:03:59 From mariedamico : Congrats, Evan. I’m still laboring over writing my home page copy etc 13:05:10 From Chris Pawar : thanks 13:07:37 From Chris Pawar : Congrats! 13:08:29 From Chris Pawar : I: Session 3, but not 100% on 2 13:08:34 From zeljko : hi to all 13:08:44 From mariedamico : I’m on the end of session one. 13:09:08 From Evan Kiggen : Launching website and making formatting tweaks to optimize 13:10:01 From Chris Pawar : Get it perfect in 1 format and its jumbled in another 13:10:17 From zeljko : Session 5, email prospecting 13:10:43 From Chris Pawar : yes mobile to desktop to tablet 13:14:41 From Chris Pawar : He could join an association and user their directory 13:16:18 From mariedamico : Until recently I was a real estate agent and have an Insta, FB etc. under a real estate related name. Now, agents are one of my targeted audiences. Over 50 demographic is the other. Should I keep posting as my real estate self, should I get another writer’s name (but then do I lose the followers etc. of my real estate account) or should I have more than one handle to post under and more than one bus account? 13:18:16 From Jim Rogers : I lost track of time. coming in late 13:18:48 From zeljko : Q: If I send a few emails and have not got any response, how long to wait before sending reminders or a new set of emails to new prospects? 13:21:20 From Chris Pawar : Q: Regarding my website, I’ve drastically changed my copy to target marketing directors. Is it too early for me to go that narrow? I’m worried my terminology won’t appeal to entrepreneurs and other managers not with a strict marketing focus. 13:24:05 From mariedamico : Thank you so much, Susan. 13:24:21 From mariedamico : I do have more questions but will wait until others ask theirs. 13:24:37 From Jim Rogers : I'll listen to the replay 13:25:30 From mariedamico : Q: Should I wait weeks or months to make this announcement or can I just do it when the website is up, which I hope will be much sooner. I have a large list of people I can email now. 13:25:34 From Chris Pawar : Q: My pro-bono client runs a high-end HVAC company. Currently his website pulls in mostly millennial age males. Meanwhile, I know that women make the bulk of home purchasing decisions. I’d like to suggest he changes his focus to social media outlets frequented by older, higher income, ladies. What do you think? 13:29:43 From Jim Rogers : Q: When I'm searching for leads on LinkedIn, should I be searching for software companies then hunting down the marketing manager, or should I just do a "people" Boolean search such as "software AND marketing" and contact those people if they work at software companies? I'm going to review those sections, but wanted to ask before I forget. 13:31:45 From Chris Pawar : Q: You’ve already reviewed my site. I assume you don’t review it again? 13:32:00 From zeljko : Thank you for the answer and adices 13:33:39 From Evan Kiggen : Q: My background is I was in sales for 10 years. I’m positioning myself as a “writer who knows how to sell.” Is this a unique enough value prop? Because all copywriters are going to say they can help you sell. It’s kinda the definition of copywriting… Followup: Is small business & entrepreneurs a suitable niche vs the tech industry, medical industry, etc…? 13:33:47 From Chris Pawar : Thanks Susan! 13:38:41 From Chris Pawar : And thanks again! 13:43:02 From Evan Kiggen : I haven’t submitted my site for review yet. 13:43:15 From Chris Pawar : You’re think of my site? 13:43:18 From Chris Pawar : thinking 13:43:18 From Evan Kiggen : Yes I did post on FB! 13:45:18 From Evan Kiggen : That helps, I think I do need to tweak the copy a bit 13:47:50 From Evan Kiggen : OK thank you! 13:49:02 From Chris Pawar : V: Direct answers to my questions! 13:49:05 From Jim Rogers : V: As usual, just the support, expertise available here, and confirmation I'm (mostly) down the right track. 13:50:04 From Chris Pawar : Q: word count, is it possible to boil your message down too much? My world count for my home page is less than 150. 13:50:05 From mariedamico : V: getting my question answered was great but also hearing the answers to others’ questions answered a lot of concerns I hadn’t even formulated into a question yet. 13:50:42 From Jim Rogers : V: Marie has a good point. Other people ask questions I wouldn't think to ask and then I end up getting something out of it, too. 13:50:49 From zeljko : v: Your approach to move forward with what I currently have, and to improve later. 13:51:00 From mariedamico : Do you review all the website copy or just the home page? 13:51:50 From Evan Kiggen : V: The insight to not be afraid to think of yourself as a business/marketing consultant to your client was helpful. 13:55:33 From Jim Rogers : As far as I understand, in B2B copywriting, you don't need to make the final sale, you just need to sell the next step. For us, the next step is having them call or email us. You don't need as much copy to sell an email or phone call. 13:58:49 From Chris Pawar : Good point Jim! 14:02:09 From Chris Pawar : Q: I’ve looked through several HVAC company pages and they all seem to look much the same. Product and feature oriented. Photos of smiling families but no copy to appeal to anyone other than an engineering minded guy. Am I going too much out on a limb with the female targeting or am I revolutionary? ;) 14:07:23 From Evan Kiggen : Q: Aside from the written content that we deliver to a client, are there ever other measurable expectations from clients after we submit i.e. amount of inquiries from website increases, sales of a specific product goes up, etc… ? 14:08:48 From Chris Pawar : Evan, you and I know that sales only go up because of salespeople!😃 14:09:50 From Chris Pawar : Evan, how about sales training literature as a service for you? 14:11:18 From Evan Kiggen : Yes great to hear your thoughts on it 14:11:49 From Evan Kiggen : Chris, yes very true! Thanks for the sales lit idea, not something I’d thought of 14:12:45 From Chris Pawar : T: Reformat my web copy to be more general, propose multiple ideas to my pro bono client! 14:12:45 From mariedamico : T: 1) wherever you are, keep going; and 2) many roads lead to Rome 14:13:43 From Chris Pawar : Folks, thanks to you ALL! I have to jump off. 14:14:40 From Jim Rogers : A: Experiment with Boolean strings, review prospecting videos, continue warm email prospecting 14:14:40 From mariedamico : A: finishing session one; starting and finishing website 14:14:44 From Evan Kiggen : T: Tweak my positioning but most importantly keep moving forward because I won’t really know what I need to do until I start putting myself out there and (hopefully) begin working with clients 14:15:50 From mariedamico : Thanks so much, Susan and gang 14:16:19 From zeljko : A: improvement of web site and work on LinkedIn