13:00:02 From Beth : hello! audio is fine. 13:00:04 From Charlene : Hello 13:00:06 From John Aucoin : Hello everyone 13:00:22 From Cynthia : HI! 13:00:36 From Susan Langmann : Hi! 13:01:19 From Susan Langmann : Thanksgiving! 13:03:02 From Cynthia : Just some good old fashioned Griswold holiday chaos...lol! 13:03:15 From John Aucoin : My favorite tradition is leaving for Thailand, my favorite winter activity 13:03:17 From Chris Pawar : Tradition - trip downtown with the kids 13:03:46 From Chris Pawar : Cleveland! 13:03:46 From Charlene : Christmas eve dinner and opening gifts with family. 13:03:51 From Alison : Roast ham and mac cheese on Christmas eve (my husband’s birthday) 13:03:52 From crystal : Board Games with the family - Monopoly! 13:04:15 From Susan Langmann : I love celebrating Thanksgiving with my kids as we live in France and it’s just fun doing something different 13:05:51 From Alison : W: listening to Ed’s podcasts on grit - illuminating and motivating 13:06:32 From Chris Pawar : W: My friend is asking for a real web re-write. He even signed a fee agreement. 13:06:48 From Charlene : W: Joining and starting Ed's program. 13:06:57 From mariedamico : W Got a tiny assignment 13:06:58 From Cynthia : W: proactively working my linkedIn connecting with contacts for my niche market and sending out emails. 13:07:05 From Evan Kiggen : W: My first pro bono client told me how happy he is with the copy I wrote for his website 13:07:11 From Beth : W: got through the intro and first sessions… started session 2. 13:07:13 From Esther Hodge : W; Connecting with old colleagues using warm emails and Linkedin 13:08:02 From Susan Langmann : W: completed the positioning sections in Session 1 and used it to send some warm emails to a target segment I didn’t feel I was ready to approach 13:09:48 From crystal : W: Finally understanding the reach of Linked In - thanks for the presentations Susan! 13:09:56 From mariedamico : Another copywriter who is a friend of a friend agreed to talk to me for advice, pointers, etc. During the course of the conversation she offered to let me write a blog post and 2 doc media posts for one of her clients b/c she has a ton of work. She said if it goes well, it has the potential to continue 13:13:50 From Evan Kiggen : I - about to start the final session 13:14:05 From Esther Hodge : I - Still in session 4 13:14:14 From mariedamico : I’m on section 6 13:14:14 From Alison : I: session 1 13:14:24 From Chris Pawar : I’m on Lesson 7 going into 8. Now looking for resources to manage projects and time 13:14:27 From Susan Langmann : I just completed Session 1 and getting ready to start 2. It will be important as I plan to revamp my current website 13:14:29 From Chris Dole : Just joined. Focusing on Gordon Graham's AWAI white paper mentorship program. Will listen to a few early sessions during the holidays. 13:14:37 From Cynthia : I: just completed session 5 and want to continue sending out emails to my niche market contacts. 13:14:45 From Charlene : I: Starting session 2, working on writing web copy. Posted in Facebook for feedback on my positioning statements. 13:14:59 From crystal : I: The prospecting session 13:15:04 From Chris Dole : Step 0 13:15:40 From Chris Pawar : Session 7 going into 8. Sorry I said Lesson instead of Session 13:15:51 From Chris Dole : My freelance website is out there, have a niche selected in SaaS B2B. 13:16:28 From Chris Dole : How would I submit it for review? 13:16:46 From Beth : I: mid-session 2… and need a bit of guidance. I put a lot of effort into defining my target market & website building in March-May of this year. I’m wondering if I went too narrow, if I should expand. It’s causing me to pause for longer than I’d like! :) 13:18:57 From Beth : Q: Sure! Agriculture Technology is my target market, with case studies, email campaigns and short film scripts (visual storytelling) are my focus. 13:19:51 From Susan Langmann : Q:How much detail or depth should I focus in the web copy on the specific offerings (ie blog post writing, case studies, etc)? (In my current website I go into a narrative style detail of the “whys” each is important - ie why a content style guide is important). Is this necessary? 13:20:03 From Beth : Thinking of opening my target market up to software companies. 13:20:07 From mariedamico : I have tried not to put in my early work dates and college grad date bec I am over 50 and I think it really negatively affects responses. However the automated systems will not accept my material until I fill in dates. Any suggestions around that? 13:21:30 From Evan Kiggen : Q: How do you respond when a potential client asks if you have written about a certain topic e.g. “Finance” when you haven’t before? Assuming you want the job… 13:21:30 From Chris Dole : Q: I put my freelance site out there 6 months ago - it was a lot of hard work! Let it go for a while. Then found that my services page showed up (briefly) in the first page of google results. Not there now. Don't know why it showed up... don't know why it disappeared. Anyway: How important is SEO treatment of the website pages right now? 13:21:42 From Alison : Q: I’m trying to work out my target market. I have experience working for a number of different markets/industries but don’t have in-depth experience of any - how do I sell myself as an expert in one or more of them? 13:21:54 From Esther Hodge : Q; How do I come up with topics/subjects for blog posts that help me gain credibility as a writer? There seems to be so much out there already in my industry. Don't know how to determine what is worth writing about. 13:28:41 From mariedamico : I mean when I am applying for a job 13:31:43 From Esther Hodge : Is it best to use the LinkedIn "In Message" option to reach out or use the personal or work email? Some people list these emails in their profile. Is one more effective than the other? 13:36:07 From Chris Pawar : Q: Is there value in writing pro bono if they don’t end up using your writing? 13:36:51 From crystal : Would you recommend posting content to Linked In at this point? (Starting your business) If so, what kind of content? Content that speaks to your target market or some kind of general business content? 13:38:10 From Charlene : Q: On my website, emails, and conversations, do I need to avoid saying I'm new in the copywriting arena and my business is new? How do I sound seasoned? 13:40:29 From Chris Dole : Got it, thanks! 13:44:41 From Alison : Yes very helpful answer to my question thank you 13:49:02 From Cynthia : Q: I may have missed this at some point. But what do you recommend as number of posting on LinkedIn as far as articles or blogs and does posting articles or blogs on LInkedIn help us with getting noticed in rankings on google? 13:51:23 From Esther Hodge : Thank you for both answers! 13:56:11 From Susan Langmann : Q: What are some good platforms to find professional email addresses? I’ve used Hunter and RocketReach but they are pricey. And, what tool do you use to plan your social media posts? 13:58:28 From Alison : Q: You say focus on positioning/prospecting not writing - is that true even if you don’t have many samples? 13:58:41 From Beth : Q: when you say you are posting daily (and followed by prospects) on social media, can you give a bit more detail? Is that all the platforms? FB? Instagram? Twitter? Or are you all-in on LinkedIn, and that’s your main/sole platform? 14:00:28 From Charlene : Thanks so much Susan! 14:17:33 From Esther Hodge : V: Emphasis on staying focused on where I am and not to get distracted. Very important... 14:17:39 From crystal : V: What to focus on at this point and what can wait 14:18:02 From Cynthia : V: Keeping us on the path when we fall off...lol! 14:18:04 From Beth : V: your advice on my target market approach (real time, via audio call!). Thanks a lot. 14:18:05 From Susan Langmann : V: To focus on gaining a couple of clients first and to not try to do too much at the beginning. I really felt I needed to do everything and felt overwhelmed. Thanks 14:18:06 From Charlene : V: I love the laser focus you and Ed place on what's most important for launching a business, clearing clutter. Thanks! 14:18:09 From Alison : V: the difference between being an expert and being different 14:27:06 From Cynthia : A: More prospecting and starting session 6. 14:27:18 From crystal : A: Hit the send button 14:27:26 From Charlene : A: Get my web copy written and get my website up. 14:27:27 From Beth : A: revise & submit my website for review, finish session 2! 14:27:33 From Alison : A: completing my positioning and then looking at doing a website… 14:27:35 From Esther Hodge : A: Complete the remaining sessions. 14:27:36 From mariedamico : more prospecting 14:28:02 From Susan Langmann : A: Prospecting and revising my web copy 14:28:04 From Cynthia : Thanks for sharing and I wish everyone a nice Thanksgiving! 14:28:20 From Alison : Thanks - great session 14:28:27 From Esther Hodge : Have a wonderful Thanksgiving all. Happy Turkey Day!!!